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Font / Masthead Analysis

NME

 

For their masthead and logo, NME generally have a simple all-caps font in white or red. It is bold and easily-recognisable. The minimalist design helps to emphasize the other parts of the page, especially the image, despite the fact that the logo is normally placed on top of that image. The colours used are also quite simple, the text is in white or red (sometimes both). And the most recent designs (as of March 2016) have a red background or 3d effect to make them stand out more without losing the minimalist style

Classic Rock

 

Classic Rock's logo stretches across the entire page, because of this it keeps a very rectangular design to take up all the space (hence why the "R" and "K" are larger). Like NME, it's colour scheme sticks to reds and white and occasionally both, but this logo is too large to have a red background like NME, so it's only ever seen on it's own. Unlike NME, this logo is generally placed in the backgroud, behind the main image, making it difficult to read. Classic Rock gets away with this due to brand recognition, the logo is so large and bold that fans can recognise it even if parts are hidden behind page furniture and images. Classic Rock has to put the logo to the back because of its size, otherwise the big statement images, that should take up the whole page, will need to be shrunken down to suit it, resulting in a worse front page. The logo uses a serifed font to give it a classical style, since it's called Classic Rock.

Kerrang!

 

Like Classic Rock, Kerrang!'s logo stretches across the whole width of the page. It's not as large as Classic Rock's logo, so it has a dramatic shattered font to instead draw attention. And, unlike Classic Rock, it doesn't always go behind the main image (although this does depend on the image). Back to the font, the broken and shattered design of it expresses that this is a rock magazine, since rock has so many destructive and aggressive connotations. Again like NME and Classic Rock, the main colours used are red and white, and like Classic Rock it rarely features a background. 

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